Kirin Beverage x Morinaga Confectionery "Afternoon Tea Straight Tea Baked Chocolate" "Afternoon Tea Milk Tea Sandwich Cookie" "Afternoon Tea Lemon Tea Garrett Sandwich" New release from Morinaga Confectionery on Tuesday, January 18, 2022!

Kirin Beverage Co., Ltd. (President Hideki Horiguchi, hereafter Kirin Beverage) and Morinaga Confectionery Co., Ltd. (President Eijiro Ota, hereafter Morinaga Confectionery) are "Afternoon Tea Straight Tea Baked Chocolate", "Afternoon Tea Milk Tea Sand Cookie", "Afternoon" "Tea Lemon Tea Garrett Sand" will be jointly developed and will be released by Morinaga & Co., Ltd. from January 18, 2022 (Tuesday) for a limited time.

Due to recent changes in the environment caused by the effects of the new coronavirus, opportunities to enjoy sweets outside have decreased, and opportunities to enjoy them at home have increased * 1. In particular, the need for "relaxing and taking a rest" is increasing, especially among women * 2. With such changes in customers' lifestyles and needs, we will create products that allow you to easily enjoy a happy "home tea time" with "afternoon tea" in time for the coldest time of the year. Developed. * 1 May 2020 Kirin Beverage survey (confectionery self-purchased eaters n = 2,054) * 2 May 2020 Kirin Beverage survey (Eater base in the "eat alone at home" scene n = 1,870)

Taking advantage of the features of "Afternoon Tea Straight Tea / Milk Tea / Lemon Tea", which was reborn more deliciously on the occasion of the 35th anniversary of "Afternoon Tea" in 2021, this product is "the most delicious afternoon tea ever! The taste was reproduced with biscuits and chocolate. You can enjoy it even more deliciously by tasting it with "afternoon tea".

In addition, from January 18th (Tuesday) to January 31st (Friday), 2022, the "Happy Afternoon Tea Time Set" present campaign will be held to present a set of eating and comparing this product with "afternoon tea". We will implement it and propose new ways to enjoy both sweets and beverages.

① "Afternoon tea straight tea baked chocolate"

Using finely ground black tea leaf powder, we expressed the gorgeous aroma and pleasant astringency of "afternoon tea straight tea". Regarding the strength of the taste of black tea, we made many prototypes and discussed it, such as making the tea too strong makes it difficult to feel the taste of chocolate, and making it modest makes the feeling of black tea disappear. As a result, we found the best combination of the aroma of baked chocolate and straight tea, and created an exquisite harmony.

② "Afternoon tea milk tea sandwich cookie"

The cookie part is baked with the image of fragrant and mellow tea leaves, and the cream part uses tea leaf powder that is a blend of fragrant tea leaves and strong-tasting tea leaves to express the rich aroma of black tea. With the image of "afternoon tea milk tea", we tailored it to a refreshing and crisp taste while feeling the aroma of black tea and the taste of rich milk.

③ "Afternoon Tea Lemon Tea Galette Sandwich"

Finely ground black tea leaf powder is kneaded into the dough and cream to express the fruity aroma of "afternoon black tea lemon tea". In addition, lemon juice is used in the cream so that you can enjoy the refreshing acidity. By trial and error, we tried and errored the perfect balance between the feeling of tea leaves and the feeling of lemon, and finished the galette sandwich with the charm of "afternoon tea lemon tea".

The Kirin Group will contribute to the realization of a prosperous society by expanding the new joy of "food and health" through manufacturing that looks at nature and people.

1. 1.Developer comments

Kirin Beverage

With the diversification of home demand and how to enjoy eating and drinking, we would like to propose a new normal tea time that can be easily enjoyed through this collaboration. While capturing the features of the three "afternoon tea" that realized "the best afternoon tea in history!", Not only is it delicious as a confectionery, but it is also paired so that it feels even more delicious when eaten with "afternoon tea". I was particular about the viewpoint of. Drinking "Afternoon Tea Straight Tea" along with "Afternoon Tea Straight Tea Baked Chocolate" will increase the gorgeousness of the tea and make it a good accent for fragrant baked chocolate. Also, if you combine "Afternoon Tea Milk Tea Sand Cookies" with "Afternoon Tea Milk Tea", the richness of the tea leaves and milk will become richer and you can enjoy the deliciousness that makes you feel relaxed. Furthermore, if you combine "Afternoon Tea Lemon Tea Galette Sandwich" with "Afternoon Tea Lemon Tea", the refreshing and fruity taste will spread in your mouth, which is perfect for refreshing. Eat, drink, compare, pair ... I hope you can enjoy tea time at various points.

Morinaga & Co.

The collaboration with "Afternoon Tea" will be in its 14th year in 2022, but this time it is the collaboration with "Straight Tea / Milk Tea / Lemon Tea", which is the best in the history of afternoon tea. I thought about how to express the scent with sweets, and repeated trial and error. We hope that you will enjoy it with "Gogo no Kocha" and have a wonderful tea time while enjoying the good compatibility between beverages and sweets.

2.Product Summary

3. 3.Campaign overview

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