2021 New TV Marketing Seminar (Winter) -Latest Cases of Data Utilization for TV Sales and New Data Installation [For TV Station Key / Semi-Key Stations | TV Station Local Stations]

Held on January 27, 2022 ｜ Free seminar ｜ Archive viewing available

CCC Marketing Company CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Kazuhiko Kitamura) is using the purchase data of more than 70 million T members and the TV viewing data of about 460,000 people nationwide. We are pleased to announce that we will hold an online seminar on the latest cases of data utilization for TV sales and new data loading on Thursday, January 27, 2022. This is the 4th seminar held by our company this year, and this time, entitled "2021 New TV Marketing Seminar (Winter) -Latest Cases of Data Utilization for TV Sales and New Data Installation", our data utilization by TV stations Here are some examples. In addition, from the end of January 2022, we have decided to add segments and analysis indicators for our analysis tool "Target Heatmap" based on the introduction of successful cases of the introducing companies and the requests we received through the utilization. , Will be introduced in the seminar. With the addition of this data, we can expect that the usage of data will be expanded and that it will contribute more to sales. Please take a look. * The content of the seminar may change on the day of the event. Please note that.・ Examples of companies that have introduced TV data-Attributes-Utilization of viewing data of purchasing targets- "Target Heatmap" segment-Introduction of new usage by adding analysis indicators. The contents are subject to change. Please note. Online seminars can only be viewed by customers who have applied. We hope that you will join us and have the opportunity to think together. * The content of this seminar may change depending on the spread of the new coronavirus infection and the policies of the government and local governments. * Please note that other companies in the same industry and students are not allowed to participate. ■ Seminar Name 2021 New TV Marketing Seminar (Winter) -Latest Cases of Data Utilization for TV Sales and New Data Installation ■ Date and Time ◆ For TV Station Key / Semi-Key Station / Local Station January 27, 2022 (Thursday) ) 14: 00-15: 00 ◆ For those who missed it, you can watch the archive for 2 weeks after the seminar. ■ Target ◆ For TV station key / quasi-key station / local station: Sales / organization / marketing staff ■ Application deadline : Until 16:00 on January 26, 2022 (Wednesday) ■ Holding / Distribution Online Seminar / Zoom ｜ Participation is possible anywhere in the country | Archive viewing available ■ Participation fee free ■ Participation method Please apply from the following URL. * Please fill in the required items and apply after agreeing to the "Online Seminar Attendance Terms". * Please be sure to enter your company email address. Click here for details and application for the seminar https://soreyuke.tv/events/webinar_20220127/ * Please note that other companies in the same industry and students are not allowed to participate. * Archive viewing: We will inform you of the viewing URL from the end of January to the beginning of February after the seminar. ■ Inquiries CCC Marketing Co., Ltd. New Business Division TV Marketing Unit Person in charge: Nagashima, Emoto, Kazama ccccmktvdataplan@ccc.co.jp We look forward to your participation. Best regard. Koji Nagashima CCC Marketing Co., Ltd. New Business Division TV Marketing Unit Unit Manager New Business Division Media Agency Unit Joined CCC Marketing Co., Ltd. in 2018. So far, in the advertising industry, a wide range of industries such as major manufacturers, communication services, retail distribution, government agencies, local governments, industry groups, etc. have integrated campaigns, SP and MD planning, various event / convention planning, research / analysis, store production, etc. Implemented marketing support. In addition, a space development venture company conducts marketing and sales of small artificial satellites. Currently, we are conducting planning and consulting based on TV data x purchasing analysis, mainly for major advertisers, including TV stations. He is also involved in collaborative projects with major advertising agencies and platform companies. Yukiko Emoto CCC Marketing Co., Ltd. New Business Division TV Marketing Unit TV Marketing Consulting Team Leader / Senior Consultant Joined Culture Convenience Club Co., Ltd. in 2003. She provides consulting to major alliance companies by analyzing purchasing data. CCC Marketing Co., Ltd. since 2013. Currently, we are conducting service planning and consulting using TV data, joint development of new TV commercial sales models, etc. not only for Higashi-Meihan but also for TV stations all over the country. Yasuyuki Kazama CCC Marketing Co., Ltd. New Business Division TV Marketing Unit TV Marketing Consulting Team Consultant Joined CCC Marketing Co., Ltd. in 2021. Until now, engaged in zone sales measures for commercial facilities, MD standards, store development, and sales promotion measures to promote store visits in the retail industry. Currently, we are conducting service planning and consulting using TV data, joint development of new TV commercial sales models, etc. not only for Higashi-Meihan but also for TV stations all over the country. 2021 New TV Marketing Seminar (Winter) -Latest Cases of Data Utilization for TV Sales and New Data Installation [For TV Station Key / Semi-Key Stations | TV Station Local Stations] Held on January 27, 2022 | Free Seminar ｜ Archive viewing available * Application deadline: Until 16:00 on Wednesday, January 26, 2022 URL: https://soreyuke.tv/events/webinar_20220127/ Official URL by Friday, January 14, 2022 (https:: //soreyuke.tv/contents/nenga2022/) Only for those who applied, it is a marketing data that links the purchase data of more than 70 million T members and the TV viewing data of about 460,000 people all over Japan. We will inform you of the URL of the free trial version of the TV viewing data analysis WEB tool "Market Watch Target Heatmap" that can analyze and plan the CM placement frame of 32 terrestrial broadcasting areas on Thursday, January 20th. What is Sole Yuke TV Detectives? Investigate "worrisome" related to TV! Introducing viewing analysis of dramas, sports, variety shows, animations, movies, and TV commercials. Homepage: https://soreyuke.tv Twitter: https://twitter.com/SoreyukeTVFacebook: https://www.facebook.com/SoreyukeTV Instagram: https://www.instagram.com/soreyuke.tv/ Inquiries from companies https://mk.ccc.co.jp/inquiry/business/ Click here for details on CCC marketing data solutions and TV viewing analysis. It is possible to analyze and report TV viewing trends with detailed particle size. https://www.cccmk.co.jp/services/data * The following is special information limited to media personnel. Please refrain from disclosing information on personal SNS etc.

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