Design news articles. What is "easy to read" character count and space [WEB writing technique]

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mi-mollet

One of the points to increase "readability" is "appearance". "Appearance" can be the basis for deciding whether or not to read an article at a glance, before judging whether the article is good or bad, compositional ability, etc. I will explain the appropriate amount of characters, line breaks, and line spacing for easy-to-read visuals. [Image] Tips for "web writing techniques" seen in illustrations

"Watch" articles on smartphones rather than "read"

mi-mollet

When I saw the title and the comments shared on SNS, I thought it would be interesting and opened the article. I often close it and forget about it while thinking, "I'll read it later." Compared to books and magazines that you have to pay for and carefully turn the pages, free web articles viewed on your smartphone are closer to "watching" than "reading". It is important to prevent bounces (backtracking) and abandonment by making it look easy to read when scrolling roughly. When creating magazines and books, it is almost always the case that editorial designers, who are “professionals of readable design,” are involved. Based on a wealth of experience and sense, they will design effective photo and text placement and optimal margins. However, in the case of the WEB, the writer often prepares the "visual". The position of photos and headings, line breaks and line spacing. Visuals are important for texts read on smartphones, and the writers have to think about the design as well. I always make articles while thinking that the burden on the writer is too heavy. Today, based on the rules of "Mimore", I will explain the points to adjust the appearance with an emphasis on "readability".

Consider the optimal number of characters based on how many minutes you are prepared to receive

mi-mollet

I am often asked, "What is the best number of characters for a web article?" The final answer is that it depends on the characteristics and content of the publication media. ◆Essays, blogs, and beauty/fashion articles focusing on photographs → About 800 to 1,500 characters ◆Information articles, how-to articles mainly on text → About 1,500 to 2,500 characters ◆Analysis articles, interview articles → About 2,500 to 3,000 characters There are many When one article is likely to be longer than that, it may be divided into a front and back part or a triple feature. The "optimal number of characters" is also related to the concept of media and blogs. If you value quickness and ease of use, make it short, and if you value original deep analysis and storytelling, make it long. "Mimore" has a relatively loose character count, but there may be cases where the orderer specifies a strict character count. From the perspective of SEO (search optimization), I think there are cases where it is said to be more than a certain number of characters. Due to changes in the search display algorithms of search engines such as Google, there is a possibility that the criteria such as the advantage or disadvantage of having a large number of characters will change. There is no absolute correct answer that you should write more or less than how many characters.

Next page: Up to 2500 characters can be read in 5 minutes

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