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It turns out that Twitter will discontinue support for the format `` AMP'' that accelerates websites developed by Google

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We've found that Twitter has removed support for Accelerated Mobile Pages (AMP) and no longer redirects users accessing your website from mobile apps to AMP pages. Twitter rolls back AMP support, no longer sends users to AMP pages https://searchengineland.com/twitter-rolls-back-amp-support-no-longer-sends-users-to-amp-pages-376168 Twitter for Android, iOS no longer opens AMP articles --9to5Google https://9to5google.com/2021/11/18/twitter-amp/ AMP is a high-speed display of mobile websites developed mainly by Google and Twitter. An open source HTML framework designed to let you. Since announcing AMP in 2015, Google has demanded that the top stories and carousel features of Google Search for mobile use the AMP format, and has added a one-second delay to the loading time of non-AMP ads. We have been focusing on promoting AMP. However, it has been pointed out that users and developers are leaving AMP because it is not so fast in reality and the content of AMP pages is scarce compared to the original site. In response to this, Google announced a policy to discontinue the preferential treatment of AMP in May 2021. Google's "AMP Preferential" is about to end-GIGAZINE

by Cesar Solorzano Search Engine Land, which handles news related to SEO measures, updated the page of Twitter's developer site that explains how to install AMP on November 18, "Currently, support for this function has ended. It will be completely abolished in the fourth quarter of 2021. " Until now, Twitter apps on Android and iOS redirected to the AMP version of the linked external site if it had one. However, with the abolition of AMP support this time, the regular version page will be opened in the future. According to Search Engine Land, the number of inflows from Twitter to the AMP version of Search Engine Land's site began to decrease in August, and traffic was completely cut off in November. In addition, 9to5Google, an IT news site, also said, "Twitter will be completely abolished in the fourth quarter of 2021, but it seems that it has already been almost abolished. In Android and iOS apps, the entire web page is in the normal format. It will be loaded. "

As mentioned earlier, AMP had the problem of being a heavy burden on developers, so 9to5Google said about this change, "This move is a nice change for enthusiastic Twitter supporters, because iOS app developers are happy. AMP was so unpopular that it created an extension to eliminate links to AMP and redirect to the full site, and most AMP content didn't have the same functionality as the full site version. "

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・ Related article Google's "AMP preferential treatment" will end soon --GIGAZINE Google has added a 1 second delay to the loading time of non-AMP ads --The reason why the conversion rate dropped by 70% due to AMP support of the GIGAZINE website What is? --GIGAZINE

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